Our only mission is to leave a mark.
Smo'h Wil was born as a Made in Italy fast fashion company in 2015, from the idea of making contemporary women feel at ease, regardless of who they are and their age.
Smo'h Wil leaders aim to please the needs of the dynamic woman, a career woman, capable of combining everyday life with worldly events, without neglecting any detail, especially in terms of style.
A woman in step with the times, interested in unique garments and refined fabrics.
In almost ten years Smo'h Wil has conquered a slice of the Italian territory and has established a relationship with an ever-growing clientele.
Here you think of everything: from the conception of the product, to the business strategy and finally, to its marketing.